{"id":463,"date":"2018-12-18T18:35:58","date_gmt":"2018-12-18T17:35:58","guid":{"rendered":"https:\/\/dothegap.com\/blog\/?p=463"},"modified":"2019-01-08T18:36:19","modified_gmt":"2019-01-08T17:36:19","slug":"examples-of-interdisciplinary-exchanges-marketing-and-crafts","status":"publish","type":"post","link":"https:\/\/dothegap.com\/blog\/en\/examples-of-interdisciplinary-exchanges-marketing-and-crafts\/","title":{"rendered":"Examples of interdisciplinary exchanges: marketing and crafts"},"content":{"rendered":"

At\u00a0dothegap<\/strong> we view\u00a0exchanges<\/strong>\u00a0as a chance to continue learning, regardless of your specialty, age and without limiting ourselves to just learning a new language. That’s why, we like exploring\u00a0the multitude of possibilities for interdisciplinary exchanges<\/strong>, giving you examples with infinite combinations.<\/p>\n

Here, we’d like to focus on two trades, which at first seem worlds apart, but that at a closer distance, have a lot to provide one another: marketing or publicity and crafts<\/strong>. Interested in finding out what these students can learn from each other if their schools promote an interdisciplinary exchange of marketing and crafts? Read on!<\/p>\n

The key to a successful interdisciplinary exchange<\/h2>\n

An\u00a0exchange between a marketing or publicity school and a crafts workshop or<\/strong> school<\/strong>, can be truly beneficial! Both disciplines share certain values and qualities that will prove valuable when shared among both parties.<\/p>\n

What are we referring to? First of all, both marketing and crafts are creative trades<\/strong>, even though the former are glued to a screen all day long and the latter depend, above all, on their manual skills. Nonetheless, a publicist or community manager and an artisan both need a creative spark in their day-to-day!<\/p>\n

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On the other hand, crafts and marketing are based largely on the\u00a0ability to find solutions to problems and challenges<\/strong> presented to them. Some to launch the creation of a new piece and others to adapt to each new project.<\/p>\n

One last thing these two have in common is that they aren’t auxiliary disciplines, but rather\u00a0professions that require full-time dedication<\/strong>. In a way, an artisan and a publicist share a mutual passion for their work and are absorbed by it. This will help them understand each other and enjoy a\u00a0successful interdisciplinary exchange<\/strong>.<\/p>\n

5 lessons a craft student can receive from an interdisciplinary exchange in marketing<\/h2>\n

1) The importance of being able to sell<\/strong>\u00a0and the various methods that can be used to achieve a sale. To start, they can learn to identify their target audience and learn how to reach them. Another key aspect of selling is knowing how to take good product photos.<\/p>\n

2) A marketing guru doesn’t just know the digital realm, they dominate it!<\/strong>\u00a0<\/strong>It is key that future artisans understand how to use platforms like Etsy, Instagram or how to start their own online shop. Tools like these should form part of their routine.<\/p>\n

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3) Teamwork is key\u00a0<\/b>for an agency, as well as for a professional artisan. The people who provide your raw material or distributors, they are your team and that’s how you should treat them!<\/p>\n

4) You must break away from comfort and routine<\/strong>, while still remaining loyal to tradition. Risks must be taken sometimes: an artisan is still a freelancer that is betting on their future.<\/p>\n

5) It’s important to know current trends and the latest developments<\/strong>, in all fields. That’s why, students should share this need to continue learning.<\/p>\n

5 lessons a marketing student can receive from an interdisciplinary exchange in crafts<\/h2>\n

1) The existence of life away from the screen<\/strong> and the value of manual work. As\u00a0William Morris <\/strong>believed, ideologist of the\u00a0Arts and Crafts <\/em>movement, each creation reflects the personality of the individual.<\/p>\n

2) All work, or in this case, project, is unique and should aspire to<\/strong> perfection<\/strong>. In this way, publicists\u00a0should learn to appreciate the beauty of each creation and respect the aesthetics.<\/p>\n

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3) There are techniques and traditional routines that can be<\/strong> applied, directly through marketing. In addition, it’s important to get to know this part of culture in a given country and be able to incorporate it in your own creativity.<\/p>\n

4) Craftsmanship shows that work is a process that requires<\/strong> time<\/strong>.\u00a0<\/strong>It’s necessary that you have patience and take on a different pace than that of a marketing agency, which requires speed.<\/p>\n

5) In this way, marketing\u00a0<\/strong>students\u00a0<\/strong>should learn to value each<\/strong> creation<\/strong> and feel satisfied by a job well done. A good work of art must be contemplated and celebrated.<\/p>\n

What do you think of these lessons that can be learned from an interdisciplinary exchange\u00a0<\/strong>like this one? We bet you’ve even thought of more examples! If you have a marketing school or crafts centre, why not take the next step and\u00a0offer your students an experience<\/strong> like this one?<\/p>\n

Sources to continue learning:<\/p>\n